For our very first Emmys red-carpet activation, The Broad Collective partnered with beauty brand, Drybar, to create a styling station for celebrities to freshen up their looks before walking the red (or should we say GOLD) carpet. The station included two vanities complete with mirrors and all the DryBar products and tools you could ever need. We surrounded the station with stunning florals and greenery, creating a perfect backdrop with which several A-listers snagged a photo. To take things to the next level, we also executed a bathroom takeover, adding Drybar branding and products for any touch-ups.

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