For the second half of our summer tour, we designed a 20x20 Teva pop-up shop for Riverrock Festival in Richmond, Virginia, and Outside Festival in Denver, Colorado. We had a blast bringing this space to life, mixing Teva’s lifestyle imagery with vintage textures to celebrate their 40th anniversary in style. For the setup, we doubled the amazing foundation of our 10x10 activation and transformed it into a lively retail space, including a built-in stockroom for product and custom sandal displays. 

At Riverrock, a festival all about outdoor water sports, we sold sandals onsite and tossed in custom dry bags with every Hydratrek purchase for those ready to hit the river. At Outside Festival, we cranked up the fun by designing custom Miir pint glasses and handing out free drink tokens with every sandal purchase. This not only boosted the concert vibe but also amplified Teva and Outside’s sustainability messaging with reusable drinking glasses. We also spoiled our four-legged friends at both festivals by handing out leashes and collars. 

Wrapping up this tour with our dear friends at Teva felt like the end of summer camp, and on that note, we can’t wait to see you next summer! #HAGS