The One Where Teva Straps into Festivals
2019
CREATIVE DESIGN + STRATEGY OF THE AIRSTREAM, ACTIVATION BUILD OUT, + ENGAGEMENTS // LOGISTICS + FESTIVAL ADVANCING // VENDOR MANAGEMENT // PERMITTING // ONSITE MANAGEMENT + EXECUTION
1100+ LEATHER STAMPED KEYCHAINS
1200+ SWEEPSTAKES ENTRIES
4000+ PIECES OF MERCH GIVEN AWAY
6400+ MILES ON OUR AIRSTREAM
1100+ LEATHER STAMPED KEYCHAINS 1200+ SWEEPSTAKES ENTRIES 4000+ PIECES OF MERCH GIVEN AWAY 6400+ MILES ON OUR AIRSTREAM
The Breakdown
In 2019 we took the Teva Outpost Airstream on an East Coast and Midwest journey stopping at three festivals along the way. From the sandy beaches of Gulf Shores to the colorful murals of Detroit, the Teva Outpost Airstream was a hit with all. The openness of the airstream and the engagements within the footprint made the activation a huge success in all festival settings. Throughout the tour we learned that men love flatforms and midforms, people LOVE and we mean LOVE leather stamping and that we have the best swag in town. We also learned that Lizzo is our queen forever and always.
To encourage social sharing and engagement within the space, we used our festival swag as giveaways for Instagram posts, recycling rewards* and sweeps sign ups. Consumers were so excited about our festival centric giveaways that they were quick to post on social and sign up for sweeps. We changed the giveaway each day which encouraged people to come back and post on social again.
