With the massive growth in popularity Formula 1 has experienced in the US over the last few years, our friends at Red Bull knew they wanted to host an event for the masses. So for the 2022 Grand Prix at Circuit of the Americas in Austin, they asked us to help them create an inclusive fan experience for everyone — on and off the track. This 3-day event included a free-to-the-public experience as well as an exclusive track-side VIP experience for Red Bull insiders. The Fan Zone at Fair Market included everything a race fan could possibly want - interactive Red Bull Racing activities, a static F1 car, an indoor/outdoor bar, live streaming of qualifying races as well as the final race, food trucks, live music by Loud Luxury, and all-day DJ and emcee. At the track, the VIP experience took place at Turn 17 where fans were treated to a DJ, food and drinks, an incredible view of the track and even a special visit from Red Bull drivers Sergio Pérez and Max Verstappen.