The One Where We Created an Austin-Style Oasis in the Middle of a Race Track
2023
GUEST EXPERIENCE // TICKETING // HOTEL LIAISON // WELCOME GIFTS // SHUTTLE TRANSPORTATION + LOGISTICS // HOSPITALITY SUITE DESIGN // FOOD + BEVERAGE // GRAPHIC DESIGN + SIGNAGE
VIP GUESTS
STRATEGIC PARTNERSHIPS
CELEBRATED AUSTIN CULTURE
VIP GUESTS STRATEGIC PARTNERSHIPS CELEBRATED AUSTIN CULTURE
The Breakdown
The Broad Collective made it a four-peat, returning to the Circuit of the Americas to design an oasis for Red Bull with true Austin energy. This 2-day, unforgettable hospitality experience included hotel liaising, shuttling VIP guests to and from the track, providing a chef-inspired menu, and delivering a white-glove experience to all friends of Red Bull.
