
The One Where We Created an Austin-Style Oasis in the Middle of a Race Track
2022
GUEST EXPERIENCE // TICKETING // HOTEL LIAISON // WELCOME GIFTS // SHUTTLE TRANSPORTATION + LOGISTICS // HOSPITALITY SUITE DESIGN // FOOD + BEVERAGE // GRAPHIC DESIGN + SIGNAGE

VIP GUESTS
STRATEGIC PARTNERSHIPS
CELEBRATED AUSTIN CULTURE
VIP GUESTS STRATEGIC PARTNERSHIPS CELEBRATED AUSTIN CULTURE

The Breakdown
Red Bull’s Annual MotoGP race in Austin, TX is always a heart-pounding, action-packed weekend and 2022 was no different. This year The Broad Collective created an all-inclusive hospitality experience for 150 of Red Bull’s closest friends. The weekend included a stay in one of Austin’s top downtown hotels, and complimentary transportation to and from the track each day. At the track, guests got the full VIP treatment in the branded hospitality suite with food, drinks, a race simulation game, TVs and a view of the start and finish line. And, of course, we outfitted the suite in a comfortable and quintessentially Austin style with wood and leather accents.