In 2021 we were approached by Lume, a Michigan cannabis company, to help design and bring to life an onsite footprint for a multi-year sponsorship at DTE Energy Music Theatre. By tapping into Lume’s beautiful aesthetic and playing off the gorgeous scenery, the Lume Tree House was born. Concert goers 21+ could step into our space for a full-brand immersion consisting of Loyalty sign-ups, CBD sales, and custom merch purchases. The law doesn’t yet allow cannabis sales onsite at the venue, however, our team of Luminaries were able to educate guests on Lume products and provide discount codes to be used in their dispensaries at a later date. This partnership was a first-of-its-kind in Michigan and the response was extremely positive from concert-goers, bands, and staff. We cannot wait for next year!