In collaboration with Edelman and Lime Media, we executed a vibrant activation for JOYBA® Bubble Tea during the Unwell West Tour, which spanned seven cities in just two weeks. Our 10x10 pop-up was designed to be an eye-catching hub of excitement, inviting guests to immerse themselves in the JOYBA® experience.

Guests had the opportunity to sample a variety of JOYBA® Bubble Teas, each sip bursting with flavor and fun. Alongside the sampling, we provided an array of branded swag, ensuring that attendees got to take some of the excitement and fun home! The mirrored photo backdrop was a highlight, encouraging guests to snap memorable pictures and share their joy on social media.

The activation proved to be a resounding success, with thousands of samples distributed and tens of thousands of giveaways handed out. The vibrant energy and positive reception from attendees highlighted JOYBA® Bubble Tea’s commitment to creating delightful experiences, making this partnership an unforgettable highlight of the tour.