THE ONE WHERE WE DESIGNED THE IDEAL INDIE SUNDANCE SET
2024
CREATIVE DIRECTION // DESIGN // INTERIOR + EXTERIOR GRAPHIC DESIGN // 3D RENDERINGS // BUILDING + FABRICATION // FURNITURE SOURCING // PROP SELECTION // LOAD-IN + LOAD-OUT LOGISTICS // SPONSORSHIP LOGISTICS + DESIGN // ONSITE EXECUTION
4 days of programming
45+ interviews with actors and directors premiering at Sundance
4 days of programming 45+ interviews with actors and directors premiering at Sundance
The Breakdown
The Broad Collective was thrilled to spearhead the creative direction for Indiewire's 2024 Sundance Film Festival activation.
Bringing a fresh perspective, we reimagined Indiewire's set, infusing it with a revitalized design that mirrored the brand's essence. Our team infused the set with a dynamic flair, incorporating bursts of Indiewire blue and curated props that captivated cinephiles as they moved through the space.
In addition to our collaboration with Indiewire, The Broad Collective lent its support to the activation sponsors, orchestrating layouts and guiding the creative process for the ACLU Banned Book Library—an endeavor that resonated deeply with festival attendees. Furthermore, we brought the outdoor brand Cotopaxi to life through on-site outfitting the actors couldn't help but love. (Looking at you, Jesse Eisenberg.)
