The One Where We Made the Happiest Camper
2021
CREATIVE DESIGN + CAMPER BUILD OUT // TOUR ROUTING + LOGISTICS // VENDOR MANAGEMENT // ONSITE STAFFING + EXECUTION
18 TOUR STOPS
1,000s UNMEDICATED SAMPLES
POSITIVE COMMUNITY ENGAGEMENT + FEEDBACK
18 TOUR STOPS 1,000s UNMEDICATED SAMPLES POSITIVE COMMUNITY ENGAGEMENT + FEEDBACK
The Breakdown
It was Happi Hour all summer for us while working with Happi, a first-to-market, cannabis-infused sparkling water brand in Michigan. We designed and executed a summer sampling tour complete with a custom Happi camper, unmedicated samples, and lots of giveaways. The tour stopped at art fairs, dispensaries, and local Michigan festivals allowing visitors to add a little Happi moment to their days.
