The One Where We Created the Ultimate Fender Loft
2019
CREATIVE DESIGN AND STRATEGY OF OVERALL ACTIVATION + BUILDOUT // VENUE SCOUTING + LOGISTICS // VENDOR MANAGEMENT // ONSITE MANAGEMENT + EXECUTION
300 MILLION+ MEDIA IMPRESSIONS
CAUTIOUS CLAY ACOUSTIC PERFORMANCE
MIYA FOLICK ACOUSTIC PERFORMANCE
FENDER EXECUTIVE TEAM ATTENDANCE
SOCIAL MEDIA INFLUENCER ATTENDANCE
300 MILLION+ MEDIA IMPRESSIONS CAUTIOUS CLAY ACOUSTIC PERFORMANCE MIYA FOLICK ACOUSTIC PERFORMANCE FENDER EXECUTIVE TEAM ATTENDANCE SOCIAL MEDIA INFLUENCER ATTENDANCE
The Breakdown
To launch their latest app, Fender Songs, we took over a loft in NYC and built out the ultimate player’s space to highlight the player’s journey through the app and its features. Throughout the event, we hosted 1:1 meetings with Fender executives and product teams, executive presentations and exclusive live performances. This one-day event attracted massive media outlets and influencers alike.
BONUS: We also got to tease the new American Ultra’s by creating a “speakeasy” moment within the loft to showcase the new line.
