The One Where We Created a Musical Showroom in an NYC Penthouse

2023

VENUE SCOUTING // LOAD-IN + LOAD-OUT LOGISTICS // GRAPHIC + PRINT DESIGN // ONSITE EXECUTION // F&B CATERING

The Breakdown

Within the stunning confines of a New York City Penthouse, we designed (4) distinct areas to unveil the latest offerings from Fender and Jackson, the focal points of this year's Fender FMIC Showcase. This exclusive gathering welcomed esteemed media outlets to partake in an in-depth exploration of the innovative product lines. As a token of appreciation, we gifted Wrangler denim jackets adorned with on-the-spot custom embroidery and embellished with exclusive Fender patches. The ambiance was further elevated by the presence of a skilled barista and an array of delectable light bites.