The One Where Fender Rocked Soho House

2024

VENUE LIAISING // LOAD-IN + LOAD-OUT LOGISTICS // GRAPHIC + PRINT DESIGN // ONSITE EXECUTION // F&B CATERING

The Breakdown

We couldn’t think of a better place to celebrate Fender’s latest series of guitars, the American Ultra II, than the Ludlow House in NYC’s artistic Lower Eastside. 

On a beautiful fall night, we gathered media and Soho House Members for a special sneak peek of the newest product with an opportunity to sip themed cocktails, play the guitars, and ask questions from leaders in the music industry. 

The grand finale was a surprise performance by Isaiah Sharkey and Annie Clements, followed by special gifts for everyone in attendance. 

Photo Credit: Sabrina Santiago