In January 2024, the Emmys made a triumphant return following a season of uncertainty due to the writer's strike. The Broad Collective, in collaboration with our longstanding partner Drybar, curated an unparalleled beauty experience to celebrate television's eagerly awaited comeback.

Throughout two eventful weekends, we were immersed in the excitement, supporting both the Emmys creative arts weekend and the star-studded Monday night primetime event. Our team at The Broad Collective orchestrated a glamorous red-carpet affair, providing celebrity guests with final touches and touch-ups before their grand entrances in front of the cameras. From assisting winners in the media center to ensuring they looked impeccable for press conferences and interviews, we were there every step of the way. To cap off the festivities, we introduced a bespoke mobile Drybar at the post-show gala, guaranteeing picture-perfect looks that lasted well into the night.

Reflecting on these three remarkable activations, we were delighted by the seamless collaboration between The Broad Collective, Drybar, and our talented team of stylists. With the addition of custom floral arrangements by the Boy Who Cried Flowers, each setting exuded elegance and sophistication.