We brought the lively energy of roller disco to Orlando as we introduced Drybar's latest addition, The Roller Club, to the attendees of Ulta FLC. The space, adorned with signature yellow and a touch of sparkle, captured the essence of Drybar, creating a memorable experience filled with photo opportunities. We also delighted guests with custom cotton candy pops inspired by two of Drybar’s iconic hairsprays, while our custom touch-up cart was a highlight at registration. Additionally, the shimmering Liquid Glass display, set against a backdrop of payette walls and blue florals, added a special touch as it welcomed attendees to the event.