For Ulta Beauty’s 2022 Field Leadership Conference we worked with industry-leading beauty brand, Drybar, to create an interactive trade show experience. The goal was to highlight their Liquid Glass product as well as their Drybar Reserve hot styling tools, so we included on-site styling and a custom infinity mirror for checking out your fresh-do and sharing a pic to social media. Drybar fans were also lined up by the dozens to get a turn at our QR code-activated product vending machine dispensing fun surprises including Reserve hot tools!  The space turned out to be the “blowout” of our dreams!