The One Where Bumble Wanted to Takeover Austin during ACL
2019
CREATIVE DESIGN OF TRUCK WRAP + BUILD OUT // VENUE SEARCHING + LOGISTICS // PERMITTING // VENDOR MANAGEMENT // ONSITE MANAGEMENT + EXECUTION
20K PIECES OF MERCH DISTRIBUTED OVER THE TWO WEEKENDS
70% OF MERCH WAS GIVEN TO ACL FANS WITH VERIFIED PROFILES
40% OF VERIFIED PROFILES WERE NEW USERS
20K PIECES OF MERCH DISTRIBUTED OVER THE TWO WEEKENDS 70% OF MERCH WAS GIVEN TO ACL FANS WITH VERIFIED PROFILES 40% OF VERIFIED PROFILES WERE NEW USERS
The Breakdown
Tie dye and fanny packs and holographic glitter OH MY! Our Bumble Merch truck took Barton Springs and ACL fans by storm! With a prime location along the main road into the festival, the Bumble Merch truck attracted fans of all ages and invited them to get glammed up, learn about Bumble and walk away with some kick ass merch! We learned that making a new BFF as an adult is easier than it seems, that Bumble has led to many successful relationships and marriages and that educating people on BIZZ attracted a whole new group of users. Throughout both weekends of ACL, our team handed out thousands of pieces of merch, glittered hundreds and created some serious BUZZ and meaningful connections all centered around Bumble.