With our friends at Edelman and RMNG, we created an energizing and immersive pop-up experience that drove social buzz, raised brand awareness and provided education around the Benefiber product line. By popping up at The Grove, near a well-known health foods speciality store, we made subtle digs to the $40 smoothie craze and showed consumers how they can make a delicious,  gut-healthy smoothie at home - without gutting their wallets!

The activation included a custom smoothie truck serving up two healthy, simple and delicious smoothies, each pre-blended with a Benefiber Dual Action Biotic + Stress Relief or Benefiber Original, individual Q&As with leading health care providers specializing in gut health, branded premium giveaways and a custom topiary photo moment! 

Guests left the activation educated and with Good Gut Feelings!